Marketing Essay Example | Topics and Well Written Essays - 1250 words - 8

Marketing - Essay Example The corporate strategy plays a significant role at building a bridge between the company’s inner policies and the undertakings it has with the various stakeholders, who could be from the external marketing settings. (Korzeniowski, 2001) In the world of today, external marketing environment has gained a lot of essence due to the fact that it brings into picture the real role of the channel members, middle line managers and wholesalers as well as other personnel who do their bit towards completing different activities and tasks, coming directly under the auspices of the organization’s hold. (Applbaum, 2004) What is therefore necessary in such a situation is to be open to all forms of criticisms which could be raised by the various stakeholders and parties hailing from the external marketing environment and the related regimes. This will present the said organization with a host of options when it devises a plan to counter the problems which it is facing at the hands of the external marketing environment and the different players present within the very same environmental settings. Problems stumbled upon by the business at one region or at a local franchise would mean that the company should be ready to bear losses of an unimaginable cost. More than that, the company will lose its self-won respect and dignity around which shareholders and owners, etc are revolving around. The big companies that are internationally marketed cannot compete with everyone. They have to set their own competitors in the particular field and then go about competing with each other. Negative diplomacy and marketing should in no way create upheaval and turbulence for the people to raise fingers upon. Rather the company should find out and select certain businesses, which will help it in its smooth running (of business). (Wells, 1998) There can be a number of factors, which can bring about